There are 4.03 billion email users globally, and it’s easier than ever to get a hold of anyone, even if they’re working from home or somewhere far away. As more people work remotely due to social distancing, their inboxes become an essential part of communication as well – making them prime candidates for cold emails with your offer! Learning how to write cold emails that convert is a vital skill for any marketer. In this blog post, we’ll go over what you need to do and not do when you’re writing your next email—from layout tips to crafting the perfect introduction!
A cold email subject line could be seen as the first impression we make on our prospects. That’s why it needs to grab their attention, and a well-written one stands out among spam emails in your inbox. The subject line is not just the place for clever wordplay; it’s also where you should prove to your prospects that they were carefully selected. Make a connection by tailoring each message and make sure no one feels like spam!
The right words can help get noticed in any email inbox, but crafting them correctly depends on understanding what motivates people to open an email. Consider their point of view—are there benefits promised? Do they want more information about something specific, or does curiosity play into this decision? If so, then incorporate those elements into your own marketing technique with personalized messages explicitly tailored for the individual who opened it up first. We recommend designing these emails as intrigue-building teasers instead of lengthy reports full of jargon for best results.
Check out these for inspiration:
- {{FIRST_NAME}}, there is a more efficient way to do X.
- I have an idea on how to improve your X.
- Have you thought about switching over from {{COMPANY}},
- Getting more out of your of {{USER_JOB_TITLE}}
Write an Intriguing Introduction
It’s hard to get someone’s attention from the first words of a cold email. It might be because we don’t know how, or it may just be that our desperation for sales is blinding us. Whatever the reason, an intriguing introduction can help make your message stand out. If your intro captures a customer’s attention, then they’ll be more likely to reply or take a call to action.
A cold email introduction should be kept short and sweet. As it doesn’t introduce our company or us to the prospect, we’ll instead focus on their achievements, work experience with other companies and expertise in a particular field – that way they will pay attention!
The best way to start an email is with a simple introduction. Avoid the temptation of sending them every detail about yourself up-front, but don’t be afraid to put in some work upfront by offering your personal experience related to their problems (i.e., find out what they need or want and offer your services).
Listing all of their recent activity is a step too far and will make you seem like an obsessive stalker! You want them to see that they received your message because you chose this opportunity specifically for them – not just anyone active on social media in the last hour or two.
Avoid Sounding Like a Sales Person and Generic
When you write a standard pitch, the only type of response your prospects will evoke in their minds is “Good for you.” In other words, it leaves them cold; just as we found them— why should they care about you and your business?
What’s the secret to connecting with potential buyers? Put yourself into your pitching process by putting the prospect at its center! Provide as much value to them as you can, find out what problems they have, and help solve it using
our products/services so that both sides are in a win-win situation where each party receives something from one another.
Stay Focused and to the Point
Business owners don’t have a lot of time. So why waste their already limited time with fluff? Do that, and you’re off to an already bad start. Avoid the “how are you doing?” language because it doesn’t matter to either party involved in
this transaction. Get right down to business to not be seen as wasting anyone’s precious resource -time! Knowing that, make sure your email is easily scannable for those on the go who would otherwise miss key points altogether if forced into reading every word.
I know it’s challenging to summarize a few paragraphs into one or two sentences, but you can do this with just 2-5. Data suggest that 50-125 words are the optimal number of words for an email pitch, and yet many people still send lengthy pitches describing their company and product or service in hopes that someone will read all 200+ word emails they wrote out. While everyone appreciates your dedication to writing these long messages, there are other ways we could get our point across much more efficiently – like by keeping it short!
Address Problems and Offer Solutions
The next time you send a cold email, do not be afraid of getting personal. If your prospect is a sales manager, acknowledge the high pressure they face by talking about their goals and how it impacts them if they don’t meet those goals. Mention that even as managers, there could still be consequences for failing to reach these targets! Introduce what you have to offer and show how you can help overcome problems that keep them up at night.
Include a Call to action
You’ve made it this far – you have one final step. You cannot leave your message with a vague ‘I hope we’ll connect soon.’ A call to action (CTA) is the last thing in your email, and it’s what will help motivate prospects who are on the fence about if they want to take any further steps or not. It may be scheduling a Skype conversation, scheduling a call, replying directly- anything that helps close business deals! Keep these CTAs short and concise, so people know exactly where you’re coming from without having too many details bogging them down.
Conclusion
I hope this blog post has shown you how to send cold emails that convert. If not, don’t worry! We are here to help guide you through the process and offer a few tips for writing great cold emails. Don’t hesitate to reach out if you have any other information or questions about your email marketing strategy.
Happy emailing!